Cluep
Industry Party
Year
2024
Client
Studio AM
Location
Toronto, ON, CA
Role
3D Artist / Lighting Artist
Software
Blender / Unity / Astera / Resolume
For Cluep's exclusive industry event, we transformed their brand character into an interactive, real-time digital experience, reflecting their innovative approach to mobile advertising.
Guests were immersed in a dynamic, digital playground, where the animated character engaged with audience gestures, creating a seamless blend of technology and interaction.
The atmosphere was elevated with programmed lighting interacting to the DJ's live performance.
This event celebrated Cluep's unique brand ethos by bringing their forward-thinking, privacy-conscious identity to life through a captivating, memorable experience.
What did I do
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3D Interactive Installation, rigged and brought the company's brand character to life, capturing the audience’s gestures and motions in real time. Collaborated with my team in Unity to create an immersive, interactive experience, blending digital character motion with live audience engagement.
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3D Digital Playground, transformed the client’s branding style into a captivating digital playground, integrating elements of their identity into the event's visual landscape.
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Lighting Design, enhanced the atmosphere using 14 Astera Titan tubes and 12 Pixel bricks, programming the lighting to interact with the DJ's live performance, creating a vibrant and dynamic environment.​
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This project reflects my ability to merge creative design, real-time interactivity, and technical expertise, resulting in a memorable and lively event experience.
Cluep Branding
3D Digital Background
Cluep Character - Soma
How did I make it
