Cluep x Coke Case Study
Cluep launched Soma, a Self-Observing Multimodal Agent that redefines digital targeting by autonomously navigating websites and delivering personalized offers in real time. In a first-of-its-kind campaign for Coca-Cola, Soma analyzed user expressions across text, audio, image, and video to identify food cravings, cross-referenced behavior with competitors, and executed multi-step actions on Coke’s website to generate custom coupons—eliminating the need for users to search or engage with generic landing pages.
I created a fully CGI explainer video and case study visuals for Cluep’s website, showcasing how Soma effortlessly bridges the gap between user intent and action with human-like precision.
services
3d product, animation, digital assets
To support Cluep’s Cannes Lions submission, as part of a two-person team, I led the full creative and animation production of a 2-minute CGI video introducing SOMA, Cluep’s AI Agent capable of autonomously delivering personalized offers by navigating websites and analyzing multimodal human expression within a tight two-week timeline.
The project marked Coca-Cola as the first user of Soma. The video visualized how the agent bypasses traditional digital ad funnels by acting directly on behalf of the user.
I contributed across all stages—from ideation to delivery—while managing timelines and task tracking to meet every milestone within an ambitious two-week deadline.
Key Contributions:
Led art direction and creative direction, defining the visual identity and narrative flow.
Created moodboards, sketches, and an animatic to establish the visual and motion language.
Designed and animated 3D scenes, handled rigging, modeling, transitions, and compositing.
Sound design, including direction, remix, sourcing and communication with professional voiceover artists.
Managed project timelines and deliverables, ensuring no task or deadline was missed.
Delivered final rendering, color grading, and post-production with cinematic quality.
behind the scene
