top of page

client

Studio AM
Makeway

year

2024

results

Nike x Makeway product launch

Nike teams up with Makeway, in their first-ever partnership, and the first Nike sportswear collaboration with a Canadian retailer

For their product launch, I brought their ideas to life through captivating 3D visuals, seamlessly blending creativity and branding. The shoe, buoyed by balloons, floated skyward as clouds morphed into Makeway's logo—an inspiring outro for their commercial.

These visuals also set the tone for the launch party, displayed across launch event screens, elevating the atmosphere and celebrating Makeway’s bold, innovative spirit.

 

services

3d product, animation, digital assets

NMW_Oct31_02.jpg

Modeled and textured Makeway's collaboration with Nike, aligning with the original design. Incorporated realistic physics to animate the shoe, adding dynamic visual appeal. Delivered a striking outro for Makeway’s commercial, tying their branding and storytelling together.


Exported 3D visuals in multiple formats for Makeway's product launch event, showcased on event screens to enhance the atmosphere. Contributed to a memorable event experience, celebrating Makeway's creativity and collaboration.

NikeMakeway_shot3_Opt.jpg
NikeMakeway_Event2.jpg
NikeMakeway_Event1.jpg
NikeMakeway_Event3.jpg

behind the scene

bottom of page