Nike SNDR
Product Launch
Year
2024
Client
Studio AM
Location
Toronto, ON, CA
Role
3D Artist / Motion Graphics Designer / Lighting Artist / Experience Designer
Software
Blender / After Effects / Illustrator / Grand MA
Nike Air Max SNDR's creative concept, Anemoia, generation reboot are chasing a high for a time never felt by rebooting references from begone years time and time again. This consumer does everything in the pursuit of radical expression, louder than the original.
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As the on-the-ground partner for this experience, our work brings Nike's vision to life through a uniquely Toronto perspective, Caribbean Carnival soundclash. A reboot, not a retro.
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We radically re-imagining the marquee sporting event from the past, celebrating the diverse sounds of the city, a meshpoint between nostalgia, music and the thrill of the show. Guests will be thrown back in time into an unrestrained, immersive space designed to set the mood for the rest of Carnival.​
What did I do
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Experience design program flow, planned and executed the program flow to create a seamless and engaging experience for attendees.
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3D, introducing the launching shoe into the digital spaces, enhancing the visual narrative.
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Animations, brought the concept to life, combining the client's vision with my creative flair, used in the promo video and live VJ performances.
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Typography VFX, supported the videographer and editor, aligning with the client's vision.
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Lighting, added depth and dimension to the event, elevating the overall experience. Performed live VJ sets, contributing to the dynamic and immersive atmosphere of the event.
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This project highlights my multifaceted role in blending cultural elements with innovative design to create an engaging, memorable experience that aligns with Nike's bold vision.
How did I make it
