Nike x Makeway
Product Lanuch
Year
2024
Client
Makeway
Location
Toronto, ON, CA
Role
3D Artist
Software
Blender / After Effects / Photoshop
Nike teams up with Makeway, in their first-ever partnership, and the first Nike sportswear collaboration with a Canadian retailer, the Toronto-based premier sneaker boutique gave the Nike P-6000 a first-of-its-kind retouch; one that could very well pave the way for many more flavors for the silhouette.
For their product launch, I brought their ideas to life through captivating 3D visuals, seamlessly blending creativity and branding. The shoe, buoyed by balloons, floated skyward as clouds morphed into Makeway's logo—an inspiring outro for their commercial.
These visuals also set the tone for the launch party, displayed across launch event screens, elevating the atmosphere and celebrating Makeway’s bold, innovative spirit.
What did I do
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3D, modeled and textured Makeway's collaboration with Nike, aligning with the original design. Incorporated realistic physics to animate the shoe, adding dynamic visual appeal. Delivered a striking outro for Makeway’s commercial, tying their branding and storytelling together.
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Event Visuals, exported 3D visuals in multiple formats for Makeway's product launch event, showcased on event screens to enhance the atmosphere. Contributed to a memorable event experience, celebrating Makeway's creativity and collaboration.
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How did I make it
