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PORSCHE SCOPES SEOUL

Year

2023

Client

Porsche

Location

Seoul, KR

Role

3D Artist / Interaction & Web Designer / Audiovisual Designer / AR Designer

Software

Blender / After Effects / Figma / Touchdesigner / Spark AR

Experience and visual design for Porsche SCOPES Seoul, a four-day-long festival celebrating local pioneers within art, design, music, tech and social. Social media marketing and promotion design for COQCOG, an experience design studio that reimagines the way people interact with the world.

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Within the 2 days of launching the interactive experience, the mobile 3D map was used by more than 399 people with an average session of near 7 mins; the AR experiences reached more than 14k Instagram users.

What did I do

  • 3D, creating a photorealistic digital twin of the event venue, a three floor historical building in downtown Seoul, later animated and deconstructed it, deploy on web with a QR code printed at the venue for onsite wayfinding.

 

  • Motion graphics, in adherence to the event's branding guidelines for the stage perform transitions.

 

  • 3D scan of the SCOPES Seoul themed art project used for social media marketing and sharing.

 

  • Audio-reactive visuals, used for live DJ performances.

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  • AR experience design & development for Instagram marketing.​

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  • Video editing for social sharing.

How did I make it

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