Adidas Original OPEN SOURCE

Los Angeles came alive with OPEN SOURCE, a two-day cultural takeover celebrating creativity, collaboration, and the iconic adidas Superstar. Hosted by Deep Down South and Box Boys, the event merged fashion, music, and community, with performances from SoFaygo, Bktherula, Hardrock, Young Dabo, and Kels!, alongside a livestream “Creative Assembly” that invited fans behind the scenes of the entire build.

The client’s animation brief set the tone: “We are partnering with adidas to launch an event, OPEN SOURCE, that blends art, music, and fashion through live-streamed content. We’re creating assets that will live on socials and the event’s live stream. We’re transforming our event into a digital interpretation of the live stream, pulling from coding language, photo registration motifs, and data-collecting related design.” This direction framed our approach to both broadcast and stage visuals.

My role was to craft the motion graphics that threaded the experience together—designing dynamic overlays for the livestream and creating stage visuals that amplified performances at The Belasco Theater. The challenge lay in balancing brand fidelity with the raw, evolving energy of a live event: the visuals needed to feel unmistakably adidas while also reacting to music and performance in real time.

To solve this, I developed a modular graphics system that could flex across both broadcast and stage contexts. Overlay assets gave the stream a polished, branded presence without distracting from the creators on screen, while large-scale visuals were built to sync with performances—reactive and kinetic, amplifying the energy of the lineup and immersing the audience in adidas’ world of open collaboration.

The result was a seamless visual layer that supported the event’s cultural statement: individuality and self-expression through the Superstar. From the screen to the stage, the graphics helped bind together fashion, music, and community into one collective moment—cementing OPEN SOURCE as more than a concert, but a snapshot of culture in motion.