Cluep launched Soma, a Self-Observing Multimodal Agent that redefines digital targeting by autonomously navigating websites and delivering personalized offers in real time. For Coca-Cola’s first-of-its-kind campaign, Soma analyzed user expressions across text, audio, image, and video to detect food cravings, cross-referenced competitor behavior, and executed multi-step actions directly on Coke’s website to generate custom coupons—eliminating the need for generic landing pages.
The challenge was not only to translate this groundbreaking technology into a clear, cinematic story, but also to do so under a compressed timeline. Coca-Cola was preparing its Cannes Lions submission, which meant we had just two weeks to create a fully polished explainer video and case study package that could stand alongside the best creative work in the world.
We approached this with a streamlined end-to-end pipeline, handling everything in-house: concept, art direction, environment design, modeling, texturing, rigging, animation, FX simulation, lighting, rendering, compositing, motion graphics, editing, sound design, mixing, color grading, and production management.
The result was a fully CGI case study film that visualized Soma’s complexity with clarity and impact. The work not only helped Coca-Cola communicate its innovation to a global audience but also positioned the campaign as a Cannes Lions contender, reinforcing Cluep’s role at the forefront of AI-driven brand storytelling.
Cluep launched Soma, a Self-Observing Multimodal Agent that redefines digital targeting by autonomously navigating websites and delivering personalized offers in real time. For Coca-Cola’s first-of-its-kind campaign, Soma analyzed user expressions across text, audio, image, and video to detect food cravings, cross-referenced competitor behavior, and executed multi-step actions directly on Coke’s website to generate custom coupons—eliminating the need for generic landing pages.
The challenge was not only to translate this groundbreaking technology into a clear, cinematic story, but also to do so under a compressed timeline. Coca-Cola was preparing its Cannes Lions submission, which meant we had just two weeks to create a fully polished explainer video and case study package that could stand alongside the best creative work in the world.
We approached this with a streamlined end-to-end pipeline, handling everything in-house: concept, art direction, environment design, modeling, texturing, rigging, animation, FX simulation, lighting, rendering, compositing, motion graphics, editing, sound design, mixing, color grading, and production management.
The result was a fully CGI case study film that visualized Soma’s complexity with clarity and impact. The work not only helped Coca-Cola communicate its innovation to a global audience but also positioned the campaign as a Cannes Lions contender, reinforcing Cluep’s role at the forefront of AI-driven brand storytelling.
Behind the Scene
Behind the Scene