Nike teamed up with Makeway for their first-ever partnership—and notably, the first Nike sportswear collaboration with a Canadian retailer. For the product launch, I translated their vision into striking 3D visuals that merged creativity with brand storytelling. In the commercial’s outro, the shoe floated skyward, carried by balloons, as clouds transformed into Makeway’s logo—an uplifting symbol of their bold, innovative spirit.
Beyond the campaign film, these visuals shaped the energy of the launch party, displayed across event screens to amplify the atmosphere. I modeled and textured the Nike x Makeway collaboration shoe, applied realistic physics to animate it with dynamic appeal, and exported the visuals in multiple formats for both digital and live contexts. Together, these elements elevated the commercial and the event, delivering a cohesive, memorable experience that celebrated Makeway’s creativity and its landmark collaboration with Nike.
Nike teamed up with Makeway for their first-ever partnership—and notably, the first Nike sportswear collaboration with a Canadian retailer. For the product launch, I translated their vision into striking 3D visuals that merged creativity with brand storytelling. In the commercial’s outro, the shoe floated skyward, carried by balloons, as clouds transformed into Makeway’s logo—an uplifting symbol of their bold, innovative spirit.
Beyond the campaign film, these visuals shaped the energy of the launch party, displayed across event screens to amplify the atmosphere. I modeled and textured the Nike x Makeway collaboration shoe, applied realistic physics to animate it with dynamic appeal, and exported the visuals in multiple formats for both digital and live contexts. Together, these elements elevated the commercial and the event, delivering a cohesive, memorable experience that celebrated Makeway’s creativity and its landmark collaboration with Nike.
Behind the Scene
Behind the Scene