Designed and developed the experience and visuals for Porsche SCOPES Seoul, a four-day festival celebrating pioneers in art, design, music, tech, and social innovation. In collaboration with COQCOG, an experience design studio reimagining human interaction with the world, I also supported social media marketing and promotional content. The results demonstrated strong engagement: within just two days of launch, the interactive mobile 3D map was used by over 399 people with an average session length of nearly 7 minutes, while the AR experiences reached more than 14,000 Instagram users.
My contributions spanned multiple disciplines. I created a photorealistic digital twin of the three-floor historic venue in downtown Seoul, animated and deconstructed it, then deployed it online with a QR code for onsite wayfinding. I produced motion graphics aligned with the event’s branding for stage transitions, developed audio-reactive visuals for live DJ sets, and completed a 3D scan of the SCOPES Seoul-themed art project for marketing use. In addition, I designed and built AR experiences for Instagram and handled video editing for social sharing, delivering a cohesive, immersive visual ecosystem that extended across live, digital, and social platforms.
Designed and developed the experience and visuals for Porsche SCOPES Seoul, a four-day festival celebrating pioneers in art, design, music, tech, and social innovation. In collaboration with COQCOG, an experience design studio reimagining human interaction with the world, I also supported social media marketing and promotional content. The results demonstrated strong engagement: within just two days of launch, the interactive mobile 3D map was used by over 399 people with an average session length of nearly 7 minutes, while the AR experiences reached more than 14,000 Instagram users.
My contributions spanned multiple disciplines. I created a photorealistic digital twin of the three-floor historic venue in downtown Seoul, animated and deconstructed it, then deployed it online with a QR code for onsite wayfinding. I produced motion graphics aligned with the event’s branding for stage transitions, developed audio-reactive visuals for live DJ sets, and completed a 3D scan of the SCOPES Seoul-themed art project for marketing use. In addition, I designed and built AR experiences for Instagram and handled video editing for social sharing, delivering a cohesive, immersive visual ecosystem that extended across live, digital, and social platforms.
Behind the Scene
Behind the Scene