Porsche SCOPES is a global platform dedicated to supporting creative communities by offering emerging and pioneering artists the space and trust to bring their most visionary projects to life. For the Toronto edition in 2024, I served as the sole designer from the local production agency, contributing from the initial RFP presentation in March through to the event’s successful launch in October.
My involvement spanned multiple disciplines and phases of production. Early on, I developed visual concepts and presentation graphics for the RFP, conducted location scouting and photography, and produced photorealistic 3D visualizations to design lighting schemes and showcase the main art car installation. These design tools proved critical for aligning stakeholders and securing approvals.
As the event approached, I expanded my role to graphic design for onsite assets, including wayfinding systems, menus, large-scale outdoor posters, and branded lanyards, ensuring a consistent and premium visual identity throughout the venue.
During the live festival, I managed three PTZ cameras and collaborated with digital artists to integrate real-time footage into the LED stage display, blending performance and audience perspectives into a dynamic visual layer that elevated the live experience.
This end-to-end involvement demonstrates my ability to operate across concept design, technical production, and live event execution—delivering cohesive, high-impact visuals for a global cultural brand.
Porsche SCOPES is a global platform dedicated to supporting creative communities by offering emerging and pioneering artists the space and trust to bring their most visionary projects to life. For the Toronto edition in 2024, I served as the sole designer from the local production agency, contributing from the initial RFP presentation in March through to the event’s successful launch in October.
My involvement spanned multiple disciplines and phases of production. Early on, I developed visual concepts and presentation graphics for the RFP, conducted location scouting and photography, and produced photorealistic 3D visualizations to design lighting schemes and showcase the main art car installation. These design tools proved critical for aligning stakeholders and securing approvals.
As the event approached, I expanded my role to graphic design for onsite assets, including wayfinding systems, menus, large-scale outdoor posters, and branded lanyards, ensuring a consistent and premium visual identity throughout the venue.
During the live festival, I managed three PTZ cameras and collaborated with digital artists to integrate real-time footage into the LED stage display, blending performance and audience perspectives into a dynamic visual layer that elevated the live experience.
This end-to-end involvement demonstrates my ability to operate across concept design, technical production, and live event execution—delivering cohesive, high-impact visuals for a global cultural brand.
Behind the Scene
Behind the Scene